As the number one rated bicycle shop in Roanoke VA since 1988, and in business since 1977, most people in SW Virginia have heard about Cardinal Bicycle. There’s much to know about us, but we think that the most important thing is this:


And we really love serving people who love bikes, too. Whether you’re a beginner who’s just trying to figure it all out or an advanced cyclist who knows exactly what you want, we want to be along for the ride. That’s why we have a vast selection of some of the greatest bicycle brands on the planet, and that’s why we have a dedicated, knowledgeable staff who can’t wait to share what they know with you. We invite you to stop by and find out yourself why we’re Roanoke’s favorite bike shop (or see what our customers have to say).


Since 1977, we’ve been sharing our love of bikes with this community. From mountain bikes to road bikes, Raleigh bikes to Trek bikes, Giant bikes to Specialized bikes, kids bikes to cycling gear — we’ve got everything you need. We hope you enjoy browsing our expansive cycling inventory, and that you’ll come by soon to talk with us in person about the perfect bike for you.

Because Life is a Ride

From that first exhilarating moment without training wheels, to the joy of crossing a finish line, we’ve been along for the ride with SW Virginia cyclists for over 40 years.